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PARTICULARITIES, POLICIES AND POLICY OPTIONS FOR PRICE FORMATION IN THE MARKET FOR WHITE SEA BUCKTHORN PRODUCTS

Feodosie PITUŞCAN,Assoc. prof., PhD

Trade Co-operative University of Moldova

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Sergiu MÎRZA, Assoc. prof., PhD

State Agrarian University of Moldova

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Universal Decimal Classification: 338.53:633.878

JEL Classification: E31, M31, Q13, L19

Abstract

Even at the founding stage of for-profit enterprises, and also of some with non-profit status, their objective is to make a profit, which can only be obtained by setting favorable prices for the products or services offered to their customers. In market relations, everything around us is reflected in prices, which take various forms: fees, insurance premiums, interest, tariffs, taxes, fees, commissions, wages, taxes, etc.

This article deals with the problem of price formation for white sea buckthorn products from the point of view of increasing the degree of satisfaction of consumers' desires and expectations on the one hand, and on the other hand setting prices that ensure the profitable activity of the enterprise involved in production, distribution and marketing. The study of the market and pricing policy of white sea buckthorn products is carried out within the framework of the research project "Development of the technology of production of white sea buckthorn in an ecological system and processing of fruit and biomass", which highlighted the problems to be solved by managers and specialists involved in production and sales to ensure a high level of profitability, but also to meet the needs and expectations of consumers on the local and international market.

Keywords: white sea buckthorn, white sea buckthorn supply and demand, marketing policies, pricing policies, pricing strategies